Silverlight - dynamic binding of a listbox.ItemTemplate

I have this:

<ListBox x:Name="PART_lstAttributes" Grid.Row="1" Style="{StaticResource GlossyBlackListBox}">
  <ListBox.ItemTemplate>
    <DataTemplate>
       <StackPanel>
          <TextBlock x:Name="txtAttributeName" Text="{Binding AttributeName}"></TextBlock>
       </StackPanel>
    </DataTemplate>                                
  </ListBox.ItemTemplate>
</ListBox>

Note that this one is binding to the "AttributeName" property of my collection. What I'd like to be able to do is programmatically change "AttributeName" to something else. Is this possible?

From stackoverflow

• the following solution will work with out a property explicitly binding, Assuming that your Data item is a string or ToString enabled.

   <DataTemplate>
     <StackPanel>
        <TextBlock x:Name="txtAttributeName" Text="{Binding}"></TextBlock>
     </StackPanel>
  </DataTemplate>
  

• You could start by looking at that:

  http://msdn.microsoft.com/en-us/library/system.windows.data.binding(VS.95).aspx